Activision Blizzard

Of those chief executives active in the role today, Activision Blizzard's Robert Kotick, Microchip Technology's Steve Sanghi, and Nvidia's Jen-Hsun Huang exceed Chambers" tenure.

目前的首席执行官中，动视暴雪（Activision Blizzard）的罗伯特•科蒂克、微芯科技（Microchip Technology）的史蒂夫•桑吉和Nvidia的黄仁勋，任期都超过了钱伯斯。

World of Warcraft by Activision Blizzard, Inc. ( ATVI) still tops the list with the most registered players and peak simultaneous online users.

动视暴雪（Activision Blizzard）开发的《魔兽世界》（World of Warcraft）在注册用户和最高同时在线人数方面仍然排名榜首。

At Activision Blizzard, by contrast, mobile provides just 6 per cent of sales ( excluding distribution), and mobile revenues have fallen by half from the same period last year.

相比之下，动视暴雪（Activision Blizzard）的手机只占销售的6%（不含分销），而且手机收入同比下降了一半。

What is Activision Blizzard doing right?

那么，动视暴雪公司究竟对在哪里？

Top of his game; Bobby Kotick of Activision Blizzard has helped the video-game industry grow up;

游戏业的顶尖玩家；动视暴雪的鲍比·科迪克带动了电子游戏的茁壮成长；

About a decade ago, Bobby Kotick, chief executive of the video games company Activision Blizzard, flew to Kyoto to visit Nintendo.

大约10年前，视频游戏公司动视暴雪（Activision Blizzard）首席执行官鲍比科蒂克（Bobby Kotick）乘机飞往京都参观任天堂（Nintendo）。

How appropriate, then, that he has ended up as the boss of Activision Blizzard, the world's largest publisher of video games.

到头来，他成了世界最大的电子游戏发行商——动视暴雪的老板，也算是十分合理的。

Game publishers EA and rival Activision Blizzard ( ATVi), in turn, have had mixed results trying to adapt.

同时，艺电、动视暴雪（Activision Blizzard）等游戏发行商在努力适应市场的过程中也开始力不从心。

But, for the time being, Activision Blizzard still appears to be the one to beat.

但至少就当下而言，动视暴雪公司似乎依然是这一领域难以击败的王者。